Today I'm addressing headlines, the most important topic for any successful marketer. Are you working on an e-mail? Sales letter? Postcard? Brochure? Special report? It makes no difference.
In each case, to succeed you simply must lead with
a powerful headline. It's absolutely essential.

You cannot rely on good body copy alone. Reason? Start with a weak headline and virtually no one will read the rest of your copy.

Ask a rhetorical question. Example: "What Makes a Consultant Successful?" or "What Secrets Does Your Mate Not Want You to Reveal?"

Start your headline with the word "introducing." Example: "Introducing the Natural Pain-Free Way To Have a Movie Star Smile Without Expensive Dentistry"

Start your headline with the word "announcing." Example: "Announcing the Latest Cutting-Edge Ted Nicholas Seminar For Aspiring Millionaires"

Use these tips diligently in creating your headlines.
You will no doubt increase your success margin. Who knows. Perhaps your ads may even be selected for the direct marketing hall of fame! With my best wishes always for significantly more successful marketing programs.