Ted Nicholas Shared His Copywriting Secrets at the Ted Nicholas Copywriting Seminar.

Test a closed face envelope with live stamp and typed. (Do not use a label or teaser copy.) This is an exception to the rule if using effective teaser copy. At least 20% of the time this more personal look out-pulls teaser copy and window envelopes. I suspect this is due to the fact most teaser copy is weak.

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Ted Nicholas Shared His Copywriting Secrets at the Ted Nicholas Copywriting Seminar

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